Book promotion is generally one of those businesses where no one knows anything, but I'm loving the promotional gimmick the University of Toronto historian Randell Hansen has found for his 2008 study of the allied bombing of Europe during the Second World War. He titled it Fire and Fury, and then waited ten years for an American journalist to publish a lurid account of the Trump White House with the same title. Both books are going like gangbusters, apparently.
Somehow I guess even Hansen's nomination for a nonfiction GG did not produce sales like this.
