It has occurred to the company that has recently been calling itself HBC that there is actually brand value in its historic name and identity. They are going back to being called Hudson's Bay Company.
Some years ago, however, they laid off the company archivist and the other staff who maintained that historic image for them. No word on whether the firm will rebuild that capacity. Far as I have heard, they are still destributing the history of the Hudson's Bay Company that I wrote for them to all who request copies. Teachers, take note.
