Billboard flogging Stella Artois beer in my neighbourhood. "Don't study history. Savour it."
Sorry, Stella, I don't how to do one without the other. Strange that a beer company so eager to sell us on its ancient brewing traditions simultaneously sneers at the whole idea of appreciating history.
Their beer pretty much tastes like everyone else's, but I have a weakness for the handsome goblets that bars serve it in. In France years ago, Stella Artois had cool ads, showing a glass of Stella towering over a photo of its Belgian homeland with the line, "Ce qui donne relief a notre pays plat." Now that was clever.
